SHOWCASING
YOUR COIN LAUNDRY TO SELL
Provided by Commercial Sales – 2001
Showcasing your laundry is nothing more than showing it at
its best and highlighting its unique aspects. It is well worth the effort and
will help your laundry sell for its full value. Here are a few pointers to keep
in mind if your coin-op is on the market, or will be soon.
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Make an extra effort to keep your laundry especially
clean now, so a potential Buyer’s first impression of your store is a good one.
Have your attendants wipe down the machines often, paying special attention to
dirt and soap powder around the tops and coin slides. A Buyer will always check
the restroom, so make sure yours is spotless.
Keep the
floor clean, and make sure there is no water around the base of your washers.
This is also a good time to have your floors profess-ionally
stripped, cleaned and waxed. Also keep the sidewalk and parking area in front
of your coin laundry swept clean.
Pay
attention to areas that may not have been cleaned in a long time, because a
Buyer will see things that you may overlook. Fans tend to gather lint quickly
in a laundromat setting; make sure yours are clean. When was the last time your
front window were squeaky clean, inside and out? If your store has a children’s
play area make sure it is as clean as possible – its tables and chairs, toys,
rug etc.
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Absolutely no out of order signs on your machines –
no excuses! Also make sure your central air conditioning is working properly.
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Replace any burnt out florescent lights in the
laundry as well as any missing, chipped or discolored plastic ceiling light
covers. Also make sure the outside lights are all working, and that they come
on early if set on timers.
If your laundry has a lighted
outdoor sign, it should be in good condition and should work properly.
Buyers will be looking at your
shopping center and the surrounding area with much care at this
time, and having a lot of lighting
will make those
areas look their best. If the
lights are out, the shrubs are overgrown or the center looks shabby, speak with
your landlord about taking better care of these areas.
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Remove anything that will not be included in the
sale. Most Buyers assume that what they see is what they get, and don’t like
feeling “nickel and dimed” over something like a microwave or television set
that the owner does not want to include in the sale. If it is not going to be
included, get it out of the store now.
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We advise that you speak with your employees about
your plans to sell. Most Buyers keep the existing staff when they buy a
laundry, so explain the situation to your attendants and/or cleaning person in
a positive light before they hear a rumor, spot the newspaper ad or see
prospects touring the laundry.
An informed attendant who
recognizes his or her value to a potential Buyer can be a great ally while the
coin-op is being shown by keeping you updated on who saw the store, what they
asked, how many times they have returned, etc., and also by keeping the store
in top shape.
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Give your laundry a “mini-facelift” by discarding
outdated magazines, dead or dusty plants, old lost and found items and any
clutter that has found its way into your store. Take a close look at your
signage, both inside the store and on the front windows. Throw out any faded,
old or negative signs and replace them with fresh upbeat ones – professionally
printed if possible.
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Lastly, a couple of large new plants and a picture or
two on the walls can really make an inexpensive but attractive difference in
creating an inviting look for your customers and your prospective Buyers.